Custom WOW's Empowering Women
Can't make that women's program at your favorite ski resort because you have a business trip, board meeting, parent-child conference or a dental appointment? That's where the Custom WOW (Women of Winter) comes in. Squaw Valley's WOW program allows women to schedule their own program on the day they can make it. This past week was about Custom WOW's at Squaw -- three of them to be exact. Women got together and arranged their own program that suited their schedule. February 24, 2010 were women who just couldn't wait another week for a scheduled WOW - they are just having too much fun!
February 25, 2010 were women on their annual ski trip who learned to rip Squaw Valley.
And February 26, 2010 were women who just couldn't get enough of WOW and some who needed a day closer to a weekend (sorry no photo) ... but they ripped up difficult snow conditions with "immature snow" falling. Despite low vis, we still had a great time and managed to end the WOW with two sweet runs in 75 Chute. Way to go ladies!
Fran Tone, NORCAL Regional Alliance Member
deep pow days in austria
Hey guys
Finally we got some amazing snow in the south side of austria!
We got 80cm within 12h and another 40cm during the day, our tracks were nearly covered by new snow during each run!
Hell yeahhh, the last time I had such good pow conditions were in Mt. Baker 3 years ago.
The first half of the day we were only skiing for fun and believe me - we had fun!!!
In the afternoon our filmers finally arrived after a 5h drive and then we started shooting deeeeep pow runs in the wood.
The following day we had blue bird, but the other thing was, the conditions were really sketchy!!!
We decided to go back to the wood, it was to dangerous in the higher area - so much avalanches.....
After 2 days shooting amazing snow conditions it became warm again and we moved to a different area to get some good shots 
keep you updated
cheers
roman
here some shots
K2 dominates the 1st day at the Austrian Freeski Open
Kids and Girls Comp went down today at the Austrian Freeski Open at the Kitzsteinhorn,
for K2, it couldn't have been any better, Anna Segal won the Girls category, Antti Ollila from Finland won the Kids comp, Aj Heikkinen, as well from Finland, got 3rd.
Congratulations!
Seth Morrison Segment from K2 Skeeze: The Movie
Year after year Seth Morrison continues to deliver mind blowing ski segments. Here is his latest segment from K2 Skeeze: The Movie.
BIG AIR TOUR 13.3.2010 Jasna, Chopok South / Slovakia
Fore more informations go to www.dropzone.sk or www.snowfest.sk
„Road to Åre”
„Just another way of promoting the K2 brand in Sweden“
Traveling Skis Heads to New Mexico!
The Traveling Skis arrived in New Mexico along with huge storm. Thirty-four inches of down snow fell in Taos over the last three days, and the skis handled it beautifully. From soft intermediate bumps to off piste face shots, every lady that skied them came back smiling! As we ship them out to their next destination, the sun is coming our and the bluebird skies are back!
---Regional Alliance member, Adriana
When Skiing Imitates Art
K2 Sports Commissions Joel Berman Glass Studios to Create World’s Largest Glass Skis
Sixteen-foot All-Glass Skis to Display During Vancouver Winter Festivities
VANCOUVER, B.C. February 22, 2010 – Snow skiing will be bigger than life as billions of TV viewers around the globe watch the world’s best athletes compete in Vancouver this month. To celebrate the occasion, K2
Sports, the world’s leading manufacturer of snow skis and snowboards, commissioned globally-renowned architectural glass artist Joel Berman to create the world’s largest pair of all-glass skis.
The 16-foot-tall skis, designed with K2’s signature blue, white and red color scheme, were recently installed on the exterior of Berman’s studio on Granville Island, a popular dining and shopping district on the fringe of downtown Vancouver that will be an entertainment epicenter during the city-wide celebration, February 12-28.
According to Anthony De Rocco, K2’s Executive Vice President, K2 Sports and Joel Berman Glass studios collaborated on this project in order to provide a vibrant sports-themed art installation on Granville Island, the heart of Vancouver's dynamic arts community. “K2 Sports has been in the skiing business for almost 50 years and as one of the dominant brands in the North American ski market we saw this as a great way to show our support to the city of Vancouver during this special event”.
“Since Joel Berman Glass Studios is located in such a highly visible and popular area of Vancouver, we realized that we had a unique opportunity to honor the athletes and celebrate the festivities with a sports-themed art installation that had never before been achieved,” said Saleem Khattak, Senior Designer for Joel Berman Glass Studios. “And K2 Sports was the perfect partner for this project.”
In addition to being a one-of-a-kind piece of art, the process of building the skis was a feat in itself involving new glass-on-glass color printing processes on fused colored glass.
Following the Vancouver events, the skis will be transferred to Seattle to adorn K2’s 300,000-square-foot headquarter facilities that the company moved into from its original home on Vashon Island, Washington, in 2007.
About K2 Sports
K2 Sports, based in Seattle, Wash., USA, has achieved unparalleled success through innovative product offerings, marketing programs and multiple brand acquisitions. The company is globally renowned for its non-traditional advertising, graphics and high performance products throughout its portfolio. With wholly-owned subsidiaries in Canada, Central Europe, Japan, Korea and Scandinavia and distribution in more than 60 countries, K2 Sports continues to assert its position as a global leader across multiple categories of sporting goods. Currently K2 Skis, K2 Snowboarding, K2 Skates, Ride Snowboards, Cappel, Atlas Snow-Shoe Company, Tubbs Snowshoes, Madshus, Line Skis, Full Tilt, Morrow, 5150, Powder Ridge, Little Bear and Planet Earth reside in the K2 Sports portfolio of brands. For more information, visit K2sports.com.
About Joel Berman Glass Studios
Joel Berman Glass Studios is a world-renowned designer and manufacturer of glass art for the architecture and design community, and offers leading edge solutions and collaboration possibilities to take any glass art project from concept to installation. From its design studio and manufacturing facilities located in Vancouver, BC, Canada Joel Berman Glass Studios offers kiln-cast and pressure-formed glass, and related complementary products, crafted to the highest standards and featuring designer textures, colors, hardware and design services.
Have You Got What It Takes to Be A K2 Alliance Member?
On April 4th, join us at Winter Park Resort, CO and ski for the day with some outdoor DIVAS and K2 skiers. K2 Skis is searching for the ideal gal who embodies the skier lifestyle, K2 personality, and who will represent the brand as an ambassador in the Colorado community. Product knowledge, active lifestyle, and a fun personality are some of what it takes to be on the Regional K2 Alliance team; join the likes of Michelle Parker, Lindsay Yaw and other rippin’ skiers.
This is not only about your skiing abilities, but also about your personality, confidence, and energy for life. All participants must fill out the application in-person at one of the two outdoor DIVAS shops (Denver or Boulder) prior to April 4th to be considered and to prove their dedication and desire to be apart of the alliance.
Expectations of a Regional K2 Alliance Member:
-Outgoing, yet professional.
-Approachable, reliable, and passionate about the skiing world.
-Able to oversee and help promote local events.
-Capable of speaking and conveying a message or idea in the presence of an individual or a large audience.
-A team player with flexibility in their schedule.
-Willingness and ability to travel to local CO mountains.
For More info, contact outdoor DIVAS at ask@outdoordivas.com
Women's Camp at Mammoth
Women's Camp at Mammoth in February was fantastic! Twenty-five women joined us for three days of fabulous skiing and riding in Mammoth's "California Sun" which is spring temps and winter snow under our skis! Our next camp is April 9-11, 2010.
We love K2 Skis!!
